First I’m analysing Ryan, Rebecca, Rosetta and Samitz video
I believe their video was done to be disjuncture but it also
had a bit of amplification. This is because they were singing a song about
heaven and the video showed shots of the angel statues in grave yards. Other
than that it didn’t really follow the lyrics very much so therefore its
disjuncture.
They did follow Carol Vernallis’ theory too because they
made the edits very clear such as jump cuts, slow motions and blurs and they
did try to make these cuts in time with the music however at points they were slightly
off beat so they could have attempted to match it up further.
It didn’t really follow the theory of the male gaze as given
by Laura Mulvey because there were no sexually suggestive camera shots and the
female in the video was fully clothed and wasn’t made to look inferior by high
camera angles at all in the video so it goes against this theory which is
becoming more common in music videos as tine goes by.
The main strengths of the video was that they did find some
interesting locations that did comply to the themes of the video. Also the lip
syncing was very realistic and the performance was good to.
Some of their weaknesses was that sometimes the lip syncing
was out of time and some of the cuts weren’t in time with the beats so they
could have matched that up better. Also there weren’t that many locations
featured in the video to change things up and keep interest so they could have
tried to use a bit more locations.
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This video was disjuncture with a bit of amplification as
well. It didn’t follow the lyrics but it
tried to add meaning to what was being said in them.
The edits was made very clear as well such as the fades,
jump cuts and they were also cutting to the beat as well. Also the artist was
looking directly into the camera which is also part of Andrew Godwin’s theory
of the artists attempting to engage the audience.
It didn’t comply by the conventions of the male gaze because
there was no specific gender being sexualised in this video.
Their strengths were that they were very creative with the
location and the edits. Also their cuts were in time with the music and these
combined kept me interested.
Their weaknesses were that the camera quality was quite poor
in some shots and this could be because the artist was over the camera
therefore blocking the light and stunting the quality.
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