I developed the Fan Page too by again adding pictures. I also added "East London based singer/songwriting Solo. 'WONDERFUL' AVAILABLE NOW ON ITUNES! MUSIC VIDEO OUT SOON #ODP." Adding "East London" to the description may make the audience want to relate as he is also from London. Draws in an audience as he could be very local to a few. Adding "Artist" after his name makes it clear that he is a musician. I did this to make more believable. I think the pictures used also help as they were professionally edited.
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