Research: (O)riginality, (D)edication, (P)erseverance Movement!

When artists start a movement with their fans it gives them more recognition and a wider fan base. For example, Chris Brown's Team Breezy and Asap Rocky's ASAP Mob. Majority of their fans are really dedicated because they may feel that they are part of a society. Solo's ODP movement can allow him as an up and coming artist to have a secure fan base and gain many other fans along the way.