I found the founder of 'Play Hard Records' on Twitter. He is the manager of popular British urban artists such as Sneakbo, Krept & Konan, FaithSFX and Juvenilez. Our artist 'Solo' is signed to this label as well. Solo has a similar style as well as music to these artists. As said before this label is perfect for him as they cater to a more younger and urban audience. Although the song "Wonderful" does appeal to everyone to an extent, Solo as an artist is still very known among a young and urban audience.
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