Research: Solo's Clothing Line? (Promotion) 'ODP'?

American Hip hop stars are notorious for their interest in  clothing lines especially since  band Def Jam Records founder Russell Simmons founded his Phat Farm line in 1992.  Jay Z launched Rocawear in 1999. Sean Combs (Diddy)  launched his Sean John line which included sweat suits, jerseys, jackets and accessories. That is why there is no surprise that British artists have also followed suit. For example Krept and Konan's Play Dirty clothing line or Sneakbos Jetskiwave clothing line. These are things that attract fans more as they'll feel that they have a more personal relationship to the artists due to wearing and owning something that an artist they admire has produced.