The concept for VEVO is to attract more high-end advertisers. This is why at the beginning of their videos there are always adverts. I've realised that even though they beneficial for the company they can be annoying majority of the time. Especially for those who want to watch a music videos straight away. VEVO is currently available in the UC, Canada, UK, Ireland, Austrailia, New Zealand, South African and Brazil.
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VEVO also recognise videos that have reached the mark of 100 million views on Youtube released through VEVO channels.
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