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Friday 21 December 2012
Thursday 13 December 2012
Planning Ancillary Products: Short List
We have decided to use a really classic font to illustrate "Wonderful".
FONT:
And a really bold font to illustrate "SOLO" to make the artists name stand out.
FONT:
COLOURS:
Tuesday 11 December 2012
Researching Ancillary: Analysis Of Three Digipaks.
TINIE TEMPAH - DISC-OVERY
Disc-Overy is the debut studio album by English rapper Tinie Tempah, released in the United Kingdom on October 1, 2010, via Parlophone Records.
I think this digipak is effective as first of all it shows the artist. through a mid shot. I think it was a good idea to have Tinie Tempah on the album cover as it introduces him as an artist. For example many people in the UK knew about Tinie before his mainstream popularity as an Grime artist, however people in America (one of the places where his album was released) may not know him so this gives them an opportunity to see him. It follows the codes and conventions of a digipak, for example the house colours are black, dark blue/purple, pink and white. Even though more colours were used that we were advised, I believe it still works as they are all similar colours and give an "out of the world/galaxy" effect. Another thing I noticed that follows the codes and conventions are the fonts. The same font is used for "TINIE TEMPAH", "DISC-OVERY" and for also the tracklist. I noticed that Tinie seems to be holding London in his hands possibly. If so I think this is effective as it gives Tinie a superior image creating a dynamic vibe for the album as well as the artist. Tine Tempahs kind of music relates to my artists fan base as well.
RITA ORA - ORA
ORA is the debut studio album by British recording artist Rita Ora, released on 27 August 2012 in the UK[1] through Roc Nation.
I like this digipak as again it has the artist featured as the main focus showing this through a close up. This is effective as Rita Ora is a new artist so it really shows her off. Codes and conventions such as the font and colour scheme also make the album cover stand out. The font is big and bold when showing her name. This may symbolise that she wants to make a big entrance into the music industry. The album title has the same font style keeping to the theme of the digipak. I like the black and white colour scheme as it connotes classical themes, for example in the back cover pictures of Rita Ora she's wearing Marylyn Monroe esque sunglasses that emphasis on this theme. The back cover also uses a collage themed way to style the pictures, which is an idea that I would like to use in my own ancillary work. I also noticed that Rita Ora seems to be wearing red lipstick in the front cover which conntoes a sultry, sexy atmosphere. This relates to Laura Mulveys theory of the male gaze as this may be what attracts a more male audience resulting in a more equal gendered fan base. I also like the way the tracklist is set out as it doesnt really follow the conventions of a back cover of a album by having the tracklist numbered. Again it keeps to the house font and colour of the digipak. The bar code is also featured on the bottom left hand side of the back cover with the acknowledgments.
JESSIE J - WHO YOU ARE
Who You Are is the debut studio album by English singer-songwriter Jessie J, released on 28 February 2011 in the UK and on 12 April in the US.
This is another digipak that I like and that I think relates to my artists genre/style. I like how the digipak follows the codes and conventions by again having a basic house style/colour scheme and font. The black and white colour scheme allow it to give a very pure effect as she was at the time a new artist and this was her debut album. The front cover shows a close up of her face introducing her to a wider audience/fan base. I like how the colour scheme is even shown through the use of mise en scene. For example, her makeup, hair, nails and jewelry. They are all black with a hint of gold. This relates to her name being shown in big, gold letters, using a very classical and fancy font. The colour gold connotes wealth, prosperity, wisdom and popularity. This makes the cover seem very simple but with alot of meaning behind it. It also relates to Laura Mulveys theory on the male gaze as she's wearing lipstick which may attract men. Her facial expression however seems very aggressive which may connote "female power" maybe. So again there may be a balance in her audience due to this. I like the way the tracklist is set out as its very simple and again follows the codes and conventions in terms of font. The same font is used through apart from where you see "Jessie J" and "Who You Are". It has a white background, probably symbolising the purity and honesty of the album. I've actually listen to the album and I would agree that most of the songs seems very personal as well as uplifting. The design on the CD is simple with an all white effect following a simple silver font.
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Monday 10 December 2012
Thursday 6 December 2012
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Researching Ancillary: Photoshop Editing
Today I had a go at using Photoshop and QuarkXPress. I then made my own didgpak.
Monday 3 December 2012
Researching Ancillary: Class Discussion
Summary of class discussion around the importance and functions of digipaks to the music industry.
The discussion taught me that digipaks are a modern approach to CD packaging. It also creates the inclusion for more information about the artist.
It also allows the artist to be more creative with what they use as the album cover. For example, the late Notorious BIG used a picture of himself as a baby as his album cover, this idea was later used by other rap artists such as Nas (Illmatic) and Lil Wayne (Carter 3).
The outside of the digipak should feature the artists name; large clear font, same font, tracklist, promotional sticker, production information, distributor, producer, price ect.
Inside the digipak should feature graphic designs, acknowledgments, visual style, repeat of tracklist ect.
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