Blogging task on Carol Vernallis

Carol Vernallis studies the editing and camera work in music videos as apposed to that used in classic broadcast fiction. She realises that the usual rules of continuity editing usually found in classic broadcast fiction are broken in order to draw attention to whats on screen. Also edits may be obvious to draw attention to themselves such as wipes and special effects added. Another of her observations would be that base tracks are frequently used to give the video structure, also jump cuts are usually used to jump from one base track to another and the cuts usually has a rhythmic basis closely connected to the song.

Nicki Minaj - Starships

·      Obvious edits such as a four way split screen, negative colouring effects, smudges and dual screen shots.

·      Numerous amounts of base tracks also. Helps when editing, makes the jump cuts more interesting

      Kanye West – Good Life

·      The visual effects move along in time with the lyrics

·      They also are made obvious to draw attention to what’s on screen and what’s being said

Frank ocean - novacane

• The video has numerous obvious edits to add to the interest in the video. some of these edits are the effect of creating the shots of the women through the smoke, adding a polar bear face over the artist and the picture deformity when the artist is rubbing his face and it stays in that position.